Corporate Interest in Podcasting

Over at Vulture, Boris Kachka details some of the latest moves by bigger and bigger business entities to monetize podcasting.

Here at our humble JAT headquarters in Deepest Springfield, we keep on watching these sorts of reports the same way YouTubers and others might look at news of changes to the streaming and on-demand video space.

One thing that’s frustrating is that the default definition of “podcast” seems to be mainly non-fiction shows. Don’t get us wrong, we love and listen to many a non-fiction podcast. But as all this money is entering the podcast realm, we can’t help but hope some of that can include full-cast audio stories… and we’d be more hopeful if fiction podcasts were mentioned with more frequency.

We’re still working on getting support through our Patreon campaign, but we absolutely won’t say no to additional revenue sources or, say, someone other than the BBC doing regular audio drama…

Just putting that out there.

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