In the spirit of posting about resources, an evergreen question from podcasters is what a “good” number of downloads is. The Podcast Host has been our go-to reality check as they have regularly updated articles that answer just that question based on stats. The most recent entry comes from July of this year, courtesy of Matthew McLean and Colin Gray.

You will not only find a concrete answer about where your download numbers rank, but some expectation management (and good questions to ask) about audience size… plus a case study.

Enjoy!